Selected Case Studies

Longer reads on how the work came together.

Case Study 01 — Fintech Advisory

HIVE ZERO

How a dated serif oval became an interconnected hexagon system for a Dubai fintech advisory firm, with the H hidden inside the negative space of the cluster.

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Case Study 02 — Charitable Foundation

TENDAJI CHARITABLE FOUNDATION

How a Ghanaian Adinkra symbol was framed into a foundation-wide identity in deep burgundy and sand gold, built to feel human first and credible second.

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Case Study 03 — 3D Printing Technology

POLYMATE

A concentric layered P that reads as both a letterform and a filament spool, built for a Singapore 3D printing startup that needed engineering credibility from day one.

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Case Study 04 — Outdoor Recreation

REPAR

How a climbing shoe resoling startup broke every convention in the outdoor category with a topographic mark and a full spectrum gradient palette.

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Case Study 05 — Financial Consulting

HARMONY CFO SOLUTIONS

How an outsourced CFO practice for small businesses was built from scratch around a layered H mark in gold on deep teal, holding trust and prosperity in the same system.

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Case Study 06 — Technology Consulting

INTELLITECHNE

How eleven years of proven cloud, cybersecurity and IT expertise was rebuilt into a confident orange identity system that finally matched the weight of the work.

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Case Study 07 — Marketing Agency

ATMOSPHERE MEDIA

How a smoke-textured streetwear badge was stripped back into a unified AM monogram and a graphite system built to sit behind every client brand it represents.

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